I’ve mentioned this site before but if you own a restaurant or plan to open one, this website has many tools, downloads, samples and examples.  It’s worth the price to have these materials at your fingertips.  Check out this blog post Why Being Better Rarely Leads To Success In The Restaurant Business: http://archive.aweber.com/profit-tips/DFSu5/h/Profit_Tip_Why_Being_Better.htm